Google has just signed a deal with the Television Academy to inflate the viewing experience of his year’s Emmy-nominated shows by giving their voters a very exclusive Chromecast with a dedicated, voter-only mobile app and website.
From Television Academy:
“Chromecast provides members with the option to enhance the viewing experience of Emmy-nominated content as the Academy launches its new, members-only, online viewing platform. The thumb-sized, media-streaming Chromecast devices enable members to “cast” videos from the Television Academy mobile apps and viewing website directly to the big screen in their homes.”
Giving Chromecast instead of DVD’s is a more flexible option as it costs money to create DVD’s and packaging material and send them out to voters. Presumably, the use of Chromecast will help cut down on piracy.