Shuttleworth also added that, “The mobile industry has long been looking for a viable alternative to those that reign today. Ubuntu puts the control back into the hands of our partners and presents an exciting platform for consumers, delivering an experience which departs from the tired app icon grid of Android and iOS and provides a fluid, content-rich experience for all.”
He also said that Canonical is working with ISV (Independent Software Vendor) to bring the best applications to Ubuntu. To get to the market quicker company has to bring top 50 Android and iOS apps to Ubuntu. We might see the shipping of Ubuntu smartphones later this year.